About Veloura
We make one thing properly: sterling silver hoops you can wear every day.
Why we started
Most affordable jewellery is plated base metal. It looks convincing in a photograph and then wears through within weeks. We wanted the opposite: real 925 sterling silver, kept simple, at a price that doesn't need saving up for.
The Aura Collection
Five designs — Classic Purity, Starry Night, Minimalist Glow, Crystal Cross and Cascading Shine — all built on the same solid 925 sterling silver hoop, set with faceted white zirconia and weighing just 1.99 g a pair.
How we work
We ship across the United Kingdom with DHL, answer our own emails, and take returns for 30 days. If a pair isn't right for you, we'd rather have it back than have you keep something you don't wear.